Promos Italia, an Italian agency for internationalizing companies.
Aiming to renew its communication strategies – especially to boost brand awareness and the visibility of its offering – Promos Italia engaged BMP for a project-based service consisting of:
- Communication consultancy based on research, analysis and critical evaluation of the communication carried out as well as of the potential and future opportunities. The service included analysis of marketing collateral, media coverage, internal magazine and social channels, interviews with managers and executives, interviews with representatives of the shareholders (mainly Chambers of Commerce), and examination of competitors in the web and the media.
Matteo Zilocchi
Communication & Events Manager, Promos ItaliaBMP Comunicazione provided Promos Italia with professional and effective communication consulting. The project included in-depth research, detailed analyses, and a critical evaluation of previously undertaken actions. In addition, the current needs perceived by internal staff and members, as well as the communication strategies adopted by major competitors, were taken into account. This approach enabled Promos Italia to obtain a comprehensive and strategic vision of its own communication while offering useful insights and ideas for the future.