Anytime Fitness, the largest franchised fitness chain in the world, with thousands of gyms and millions of members.
BMP supported Anytime Fitness’ business development in Italy with various services:
- Communication consultancy
- Marketing & Communication content (creation of B2B case studies and B2C advertorials; conception and production of emotional videos – for internal communication – and B2B testimonial videos)
- Press office (press kits, interviews, press releases, opinion articles, etc.)
- Training (media training)
Francesca Stabile
Marketing Manager, Anytime FitnessIn BMP, I’ve found a communication partner that melds experience, skills and a results-focused approach with motivation and enthusiasm. The agency has supported us with consultancy services, media relations activities, management training events and video production projects.
In all these areas, Pietro, Michela and Francesco really stood out for their professionalism, timely execution and attention to detail – but even more so for their remarkable gift for openness, honesty and the ability to empathise, each fundamental to ensuring our work together delivers of its best.