Marketing & Communication content

The heart of winning communication.

For our clients we create original, captivating, and effective content, suitable for the target audience and transmission channels. We make it accessible to all, even if highly technical or specialized. And we have one “sacred” rule: creativity if useful, brevity whenever possible, and always engaging storytelling.

What about Artificial Intelligence? Technology enhances talent; doing without it would be outdated – even in storytelling. However, professional competence and ethical rigour are essential: they are the only antidotes to banality, flattening, depersonalization, or even plagiarism.

In particular, we deal with:

Persuasive Copywriting – For external and internal communication purposes, we develop ideas and combine words to attract, explain, move, and persuade through: promotional collaterals, information sheets, web pages, blog posts, newsletters, email marketing, employer branding campaigns, survey questionnaires, advertising texts, and so on.

Ghostwriting – We create texts for opinion articles, public speeches, and corporate presentations that reflect the style of their author, the speaker’s voice, and the brand they represent – a valuable contribution to building thought leadership.

CRP Customer Reference Program – Testimonial-based success stories help companies to enhance credibility, and develop business. For our clients, we manage their success stories’ entire creative and production process independently until dissemination through owned media, the sales force, and earned media. We plan them strategically to support sales based on parameters such as business priorities, offer verticality, testimonial authority, and territorial coverage.

Scripting for company video and audio – From gathering the brief, we conceive and produce scripts for institutional, promotional, tutorial, informational, and emotional videos, as well as radio and TV spots. In some cases, we are also entrusted with production activities, which we manage by involving qualified technical partners.